BRAND SPOTLIGHT: HANGRY FOOD CO.

The Hangry Food Co is here to help you #SnackOutOfIt with their delicious and nutritious Hangry busting bars.

Their mission is to provide you with honest and healthy good food to put you in a good mood. Made with real food ingredients, hand rolled and cold pressed to retain all their goodness. Hangry bars are designed to keep your glucose levels stable and high and help control your hangry urges.

No nasties are added to the making process. That means no added sugar, syrups, vegetable oils, emulsifiers, additives or preservatives. Their products are 100% natural, suitable for those following a plant based diet and/or for those looking for a tasty and nutritious alternative to their current snack of choice. Made of fruit, oats, nuts and seeds, their bars are dairy and wheat free, and suitable for vegans.

They have three aptly named bars: Original Nutter, Berry the Rage and Cranky Cocoa, the latter which featured in this month’s Wellthos box. They make the perfect snack to tame your Hangry beast! Best kept for the free most frequently identified Hangry emergencies, which they’ve named the ‘mid-morning rage’, ‘afternoon grump slump’ and the ‘gym nutters needs’.

 

Q&A With Founder Louisa

We put founder Louisa in the Wellthos hot seat and asked her some questions around her personal nutrition ad fitness routine, as well as delving further in her company.

01. What would be your typical food diary?

Breakfast

On weekdays, I teach yoga every other morning or hit the gym. I’m up at 6.30am and have a coffee and sometimes have a Hangry bar if I need an extra energy boost.

Days I’m in the office, I will have porridge for breakfast, I’m a sucker for a breakfast bowl – it’s all about the toppings. If I haven’t had a Hangry bar early doors, I will add this as a topping too.

My current three favourites:

1. Plain porridge oats with unsweetened almond milk, sliced banana and Original Nutter chunks on top.

2. Plain porridge oats with water, frozen blueberries, desiccated coconut and Berry The Rage chunks on top.

3. Plain porridge oats with cashew milk, freeze dried/fresh raspberries and Cranky cocoa chunks on top.

Day’s I’m out and about I normally have a Hangry bar on the go or a Smoothie.

Lunch

I’m most often out an about at meetings, lunch will be either on the go or I normally try visit a Hangry listing.

I love Beany Green venues (also go by the names Timmy Green and Daisy Green) my favourite is their Shakshouka and corn fritters. Also Sourced Market stores, I normally go for a healthier option in the week but their bakery options are hard to resist – try their gooey rocky road or brownies. They were some of our first customers and have been great to us. It’s absolutely incredible to have Hangry bars in some of my favourite London lunch spots.

Dinner

This depends what my partner in Hangry and all other crimes, Mark, is doing. We normally try to eat together and we’re very good at taking it in turns to cook. When we’re super organised we normally have a 2 week menu plan so to minimise food waste. I’m lucky that he’s really good at cooking, it’s also inspired me to be more adventurous with recipes. We normally try to pile as much veg in their as possible, avocado usually features…

I really find it hard not to graze later at night, so I normally have some almonds or a spoonful of peanut butter to satisfy any late night hunger.

02. What’s your typical weekly fitness routine?

As mentioned, I’m a qualified yoga teacher so I teach four times a week and try and fit in self practice and go to friend’s yoga classes too. You could say I’m a little bit of a yoga addict. I used to really have trouble switching off and yoga has been hugely helpful to me, especially with Hangry.

I’m also bringing yoga into Hangry a bit more, you’ll see Hangry being sold in quite a few yoga studios, like The Power Yoga Company, Yogarise and East of Eden, all incredible studios with equally incredible teachers. I also team up with other yogis to do Hangry sponsored yoga events, most recently with Yoga Brunch Club, who holds events in London and Bristol. I will be at Om Yoga Show London in October, presenting Hangry and teaching too.

Day’s I don’t do yoga I go to gym. I used to be a cardio bunny but in the last few years have got better at doing weights. It’s especially helped my upper body strength and improved my yoga practice.

03. What keeps you feeling motivated?

Mark, my family and friends and our consumers. They have all been so supportive and excited for me in this new venture. I still get giddy when I see Hangry on a shelf and when someone tags us on instagram. Hangry was all about making health less serious, it seems to be working for us!

04. What’s been the best moment for Hangry to date?

Definitely seeing it on the shelf for the first time (and then hiding round the corner and waiting to watch someone buy it!)

05. Your go to healthy snack?

A Hangry bar of course! I also have a slight addiction to peanut butter, but I’m not sure in the quantities I eat it, if it can be counted as healthy though?! I was recently introduced to Manilife peanut butter – try a dollop of their smooth peanut butter on cucumber. So good! If you’re a peanut butter addict like me and scared of buying and eating a whole jar, Pip and Nut have single serve sachets. It’s all about the portion control! Also,

08. Who inspires you whether in business or in life?

My parents. My Mum set up and run her own business and it was inspiring to watch and grow up with. My Dad is the most patient and intelligent person I know. The pair of them have been a life line to me, talking through problems and ideas and offering support. It’s nice to have someone so close who has been there themselves and know the highs and lows of running your own business.

09. What trends do you see shaping the health & nutrition market?

Many years ago, fat was the enemy and now the trend is sugar.

There needs to be better education on sugar. There still seems to be a lot of confusion, many people don’t realise product statements ‘no added sugar’ and no refined sugar’ mean the same thing.

Most of the time, I will opt for natural occurring sugars only, as in our Hangry bars. I’m not strict about this though, especially not on the weekends, you’ve got to treat yourself some of the time!

I personally would like their to be better education on sweeteners too. I’m more concerned about the effects of sweeteners such as aspartame on our bodies, versus sugar. When I buy a product, it’s sweeteners and emulsifiers that I’m looking to avoid first.

10. What’s next for Hangry?

More listings, new product lines, Hangry Yoga events… watch this space! We have also recently started to export, something which I hope to grow too.

If you’re interested in keeping up to date on our projects, stalk us @hangryfoodco on instagram and twitter.

Website: www.hangryfood.co.uk

Instagram: www.instagram.com/hangryfoodco

Twitter: www.twitter.com/hangryfoodco